Module 3 Brief
Research & Development
Create a Research & Development document which features a 'behind the scenes' insight into your project from start to finish. Evidence your engagement, understanding and development throughout, from initial briefing to eventual finalisation of your creative outcome. Use notes, annotation, sketches, mark-making, print-outs, swatches, primary & secondary imagery and screen grabs. Ensure your document clearly demonstrates your process and key decision making.
Requirements:
Produce a physical research and development document, or online blog.
(Individual)
Considerations:
>Briefing
>Meetings
>Tutorials
>Workshops
>Seminars
>Peer Reaction
>Concept
>Narrative
>Content
>Research
+
>Film
>Creative Strategy
>Styling
>Photography
>Moodboards
Concept Exploration
Demonstrate your idea and Concept Exploration through a combination of visual and written communication. Express your intentions through considered use of image references, sketches, diagrams, and quotations. Ensure that your proposals are clearly articulated and supported by considered rationale.
Requirements:
Create 7 visually informing Moodboards accompanied by short paragraphs summarising their meaning. These should effectively reflect your thoughts and ideas.
(Individual)
Consideration:
1. Northern Soul
2. Concept
3. Styling
4. Photography
5. in-Store Display
6. MUAH
7. Models
Creative Realisation 1
Building upon your concept exploration, showcase the Creative Realisation of your ideas within a primary outcome in the form of moving image. Ensure to document the creative realisation process, and any revelations which occur during this execution.
Requirements:
Create a dynamic 60 second conceptual Film and a GIF which effectively communicates your inspiration of 'Northern Soul'.
(Group)
Consideration:
>Northern Soul
>Narrative
>Content
>Concept
>Technical Skills
+
>Location
>Styling
>Photography
>MUAH
>Models
Creative Realisation 2
Building upon your concept exploration, showcase the Creative Realisation of your ideas within a primary outcome in the form of a Styling Photoshoot.
Requirements:
1. Create a series (including 1 final image) of Styling Photos based on your interpretation of 'Northern Soul'.
2. Your images will feature at least 4 garments of your choice, reflecting 'Northern Soul'.
3. Your final image should be printed A3, and also be included in your Creative Strategy Manual.
Consideration:
>Northern Soul
+
>Narrative
>Concept
>Location
>Styling
>Photography
>In-Store Display
>MUAH
>Models
Strategy
Create an accurate Strategy which outlines your concept proposal and intentions whilst justifying a functionality within it's defined target audience. Consider a multidisciplinary approach that utilises medium(s) and methodologies relevant to your area of focus.
Requirements:
Create a 20 page (minimum) professional printed Creative Strategy Manual, which effectively communicates the concept of 'Northern Soul' through the core elements listed below.
You are also required to produce a range of Promotional Materials to promote an exhibition, based on your interpretation of 'Northern Soul'.
(Individual)
Consideration:
>Northern Soul
>Concept
>Rationale
>Styling and Photography
>Visual Display
>Promotional Materials
>MUAH
>Models
>Location
Presentation
Showcase your module progress, outcome or conceptual vision in a visual/oral Presentation to your tutor and peers.
Requirements:
You are required to pitch two 5 minute presentations throughout this module; one for your Formative Feedback Point and a final summative presentation to your peers and tutors.
Pres 1: Create a 5 minute visual presentation to your tutor and peers, which showcases your understanding of 'Northern Soul' and photography and styling outcomes ahead of the exhibition.
Pres 2: Create a 5 minute visual presentation to your tutor and peers, following the exhibition, which showcases all of your group led project work, Including: final concept, photography & styling outcome, conceptual film, whilst discussing your learning and development process, planning and project management, group work and anything else you see of value.
(Group)
Consideration:
>Character
>Concept
>Skill-set
>Professionalism
>Methodology
>Highlights
>Practice
>Confidence
>Process
>Group Work
Create a Research & Development document which features a 'behind the scenes' insight into your project from start to finish. Evidence your engagement, understanding and development throughout, from initial briefing to eventual finalisation of your creative outcome. Use notes, annotation, sketches, mark-making, print-outs, swatches, primary & secondary imagery and screen grabs. Ensure your document clearly demonstrates your process and key decision making.
Requirements:
Produce a physical research and development document, or online blog.
(Individual)
Considerations:
>Briefing
>Meetings
>Tutorials
>Workshops
>Seminars
>Peer Reaction
>Concept
>Narrative
>Content
>Research
+
>Film
>Creative Strategy
>Styling
>Photography
>Moodboards
Concept Exploration
Demonstrate your idea and Concept Exploration through a combination of visual and written communication. Express your intentions through considered use of image references, sketches, diagrams, and quotations. Ensure that your proposals are clearly articulated and supported by considered rationale.
Requirements:
Create 7 visually informing Moodboards accompanied by short paragraphs summarising their meaning. These should effectively reflect your thoughts and ideas.
(Individual)
Consideration:
1. Northern Soul
2. Concept
3. Styling
4. Photography
5. in-Store Display
6. MUAH
7. Models
Creative Realisation 1
Building upon your concept exploration, showcase the Creative Realisation of your ideas within a primary outcome in the form of moving image. Ensure to document the creative realisation process, and any revelations which occur during this execution.
Requirements:
Create a dynamic 60 second conceptual Film and a GIF which effectively communicates your inspiration of 'Northern Soul'.
(Group)
Consideration:
>Northern Soul
>Narrative
>Content
>Concept
>Technical Skills
+
>Location
>Styling
>Photography
>MUAH
>Models
Creative Realisation 2
Building upon your concept exploration, showcase the Creative Realisation of your ideas within a primary outcome in the form of a Styling Photoshoot.
Requirements:
1. Create a series (including 1 final image) of Styling Photos based on your interpretation of 'Northern Soul'.
2. Your images will feature at least 4 garments of your choice, reflecting 'Northern Soul'.
3. Your final image should be printed A3, and also be included in your Creative Strategy Manual.
Consideration:
>Northern Soul
+
>Narrative
>Concept
>Location
>Styling
>Photography
>In-Store Display
>MUAH
>Models
Strategy
Create an accurate Strategy which outlines your concept proposal and intentions whilst justifying a functionality within it's defined target audience. Consider a multidisciplinary approach that utilises medium(s) and methodologies relevant to your area of focus.
Requirements:
Create a 20 page (minimum) professional printed Creative Strategy Manual, which effectively communicates the concept of 'Northern Soul' through the core elements listed below.
You are also required to produce a range of Promotional Materials to promote an exhibition, based on your interpretation of 'Northern Soul'.
(Individual)
Consideration:
>Northern Soul
>Concept
>Rationale
>Styling and Photography
>Visual Display
>Promotional Materials
>MUAH
>Models
>Location
Presentation
Showcase your module progress, outcome or conceptual vision in a visual/oral Presentation to your tutor and peers.
Requirements:
You are required to pitch two 5 minute presentations throughout this module; one for your Formative Feedback Point and a final summative presentation to your peers and tutors.
Pres 1: Create a 5 minute visual presentation to your tutor and peers, which showcases your understanding of 'Northern Soul' and photography and styling outcomes ahead of the exhibition.
Pres 2: Create a 5 minute visual presentation to your tutor and peers, following the exhibition, which showcases all of your group led project work, Including: final concept, photography & styling outcome, conceptual film, whilst discussing your learning and development process, planning and project management, group work and anything else you see of value.
(Group)
Consideration:
>Character
>Concept
>Skill-set
>Professionalism
>Methodology
>Highlights
>Practice
>Confidence
>Process
>Group Work
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