Fashion Communication

Focuses on understanding how fashion can be communicated and promoted creatively through different visual media.

-Graphic Design & Advertising 

-Visual Merchandising & Retail Space 

-Styling & Photography 

-Events & Exhibitions 

-Catwalk Shows

Graphic Design & Advertising 

The Process of visual communication and problem-solving through the use of typography, photography and illustration. Advertising relates to a specific product, event or brand, predominantly in a Graphic Design context. 

-Promotional materials; Posters, invites...

-Branding

-Emailers

-Advertising Campaigns; Billboards...

-Editorial Design; Look books, magazines...

-Social media posts 

-Websites

-Videography 

Considerations;

-Brand & Aesthetic 

-Target Audience 

-Tone, Colour, Layout Design 

-Product(s) to be Advertised 

-Technical Skills 

Visual Merchandising & Retail Space

The use and manipulation of attractive sales displays and retail floor plans/spaces to engage customers and boost sales activity. 

-In-Store experience; clothing, products, interaction 

-Existing retail space 

-Architecture 

-Pop-up stores 

-Window displays and exteriors 

Considerations;

-Brand and Aesthetic 

-Target Audience 

-Budget and Time Frame 

-Available Space and Existing Space

-Purpose; Product/Range/Offer or Promotion 

-Customer Journey and In-Store Experience 

Styling & Photography

A stylist is someone who works closely with a photographer or creative director to create thoughtful, provoking images. Styling is about becoming a major composer or light/texture/symphony/colour/space- all the elements that comprise a good image. 

-Ecommerce Shots 

-Magazine Editorials 

-Advertising Campaigns 

-Events 

-Test Shoots

-Street Styles/Photography 

Considerations;

-Brand and Aesthetic 

-Target Audience 

-Budget and Time Frame 

-Purpose; Product/Range/Offer/Promotion

-Final Output; Magazine, Ecommerce, Social...

-Garment and Accessory Selection 

-MUAH (Make-up and Hair)

-Photoshoot Location 

Events, Exhibitions & Catwalk Shows

Events and Exhibitions usually consist of curated garments, products, artwork or photography, working to a set concept, brief or business aim. Catwalk shows curate current or upcoming seasonal garments, reflecting the brand identity. 

-In-Store/Pop-Up Events 

-In-Store Exhibitions 

-Gallery Exhibition 

-Press Event 

-Catwalk Shows 

Considerations;

-Brand and Aesthetic 

-Target Audience 

-Budget and Time Frame 

-Purpose of Event 

-Available Space 

-Garment/Image Curation